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solar salesman secretsI started a part time job at SunGevity in 2013. We were not even trained in the knowledge about leasing vs. buying. Mostly 20 year old kids trying to “get a date” purveying the people at Lowe’s for SunGevity – a total exploitation of the people to only offer the average 5-7% savings for something the home owner never gets to own…or really benefit from.

SunGevity works on “emotion all the way”… Emotion in what they say in board meetings, emotion in training the young “kids” who find interested parties to “go solar”, everything is “smoke and mirrors.” [click to continue…]



There are people who are eager to defy conventionality to such lengths that they are willing to live plainly on a plane. Bruce Campbell, 64, a retired electrical engineer from Portland, OR., calls his home a 737 Boeing Jet, purchased in 1999 and turned it into his personal residence.

Ever since Bruce hauled the aircraft and set it to rest on an empty lot in the Pacific Northwest city he has spend $218,000 restoring the airplane and turning it into a livable space with all the essential amenities of a standard house. [click to continue…]


The Kantor Home7

When Etta Kantor decided to build her dream home in New Canaan, CT, she didn’t care about LEED certifications, or any recognition for that matter. Guided by her caring nature, Etta simply wanted to do the right thing – live in harmony with nature, use alternative energy and recycled materials, and conserve natural resources.

When all was said and done, the home turned out to be so impressive in sustainability features, it was awarded the Emerald Certification from the National Green Build Standard and is going for the LEED Platinum rating.

Etta proudly admits there is nothing conventional about her near-net-zero energy custom craftsman home of 5000 square feet. I mean, a composting toilet and graywater system would be the last things to see in a luxury home of this size.
Etta shares: “Several people told me that a graywater system was not necessary, including a civil engineer. But with only 2% of the total water on the planet being potable, it seems insane to flush fresh water down the toilet. So, from my point of view, a graywater system belongs in a sustainable house.” [click to continue…]

Great Gulf House exterior

When it comes to new-home construction, people are used to it being about, well, themselves. New homes are supposed to be built around people, right? How they like to live, relax, cook, clean, move? What if new homes were not built this way? What if homes were built to the land first and then tailored [continue reading...]

s surrey passive house front

While making great leaps forward, the modern passive house concept has intersected with historical values in South Surrey. Wanting a house that met the standards for a passive house, the world’s most rigorous efficiency standard, but also requiring a structure that would house three generations at once, the family behind British Columbia’s South Surrey passive [continue reading...]


Residential rooftop solar leases have had a good run in the market, and why shouldn’t they…? They require no money upfront for systems that cost thousands of dollars while the financial and emotional reward is immediate. Problem is (and we’ve seen it before), when a business model is built to benefit only the companies while [continue reading...]

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3_Palms_2_South net zero home

Brian Cranston is more known as a high school chemistry teacher Walter White gone bad spending his days on the meth cookout in a remote desert but in reality, he’s truly “breaking good” big time. Brian and Robin have just finished an ambitious, net-zero residential home in Ventura, CA that is worthy of an Oscar [continue reading...]

John and Nancy in progress

Imagine you’re a green-living Goldilocks, frolicking through the eco-home industry. You try out a McMansion, but it’s just too big. You try out a tiny house, but it’s just too small. Where can you find a home that meets all of your needs but is just the right size? John Gaddo and Nancy North figured [continue reading...]

gary concol passive solar home

In 2010, Gary Konkel built what may be the most energy-efficient, passive home in the Midwest. The 2,000 square foot, two-story home just outside of Hudson, Wisconsin touts thick insulation, high-performance windows, and needs no furnace. A single solar thermal panel and a photovoltaic system are all the home needs to be net-positive; it produces [continue reading...]


O, Canada, you look so good in green. The unveiling of its eco-friendly house, Midori Uchi, has brought the limelight to Canada. “Midori Uchi,” Japanese for “green home,” is based around a simple concept interwoven with history and innovation. This high-class, high-economy award winner has snagged the LEED Canada for Homes Platinum rating, Built Green [continue reading...]