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Ever wonder how long we’ve been trying to define “Green Building?” I first heard the term in 2005 and thought, as a residential contractor, I should probably explore the concept, just in case a homeowner had some interest. What I thought could be a passing fad has redefined my business model. Yet it’s been a Read more


We all love a good myth. “Goldfish have a memory of only three seconds”, “Water drains backwards in the Southern Hemisphere due to the Earth’s rotation”, or maybe “A dog’s mouth is cleaner than a human’s”.  It’s all fun stuff until we actually spend cash on things that we thought will do us good but Read more


The Real Deal Behind Green Home Certifications

Mirror, mirror, on the wall, who’s the greenest of them all…?  As if we didn’t already have hundreds of eco labels to worry about every time we visit a store, now there are green home certifications that are mushrooming up all over the Bay Area and the country.  Understanding these new ways of classifying quality Read more