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Mirror, mirror, on the wall, who’s the greenest of them all…?  As if we didn’t already have hundreds of eco labels to worry about every time we visit a store, now there are green home certifications that are mushrooming up all over the Bay Area and the country.  Understanding these new ways of classifying quality and operation costs is becoming a must, especially when you build, remodel or in the market for a home.  Yet another chief reason for being able to decipher these new terms is to avoid growing generalizations or greenwashing. 

Frankly, most folks could careless about “green” homes. Very few want to pay extra for labels they don’t understand.  And why should they?! Price and quality are and should be the two high priority areas of concern.  However, if you remember from a previous post called “What’s a Green Home and Why Do We Care?“, green homes address much more than just fancy “eco-friendly” building materials.  They also encompass elements like energy efficiency, indoor air quality, water efficiency, materials use (recycled, reclaimed, sustainable), community and environmental impacts.   

Third party sources play an important role in verifying that green homes are truly are as they are cracked up to be in their marketing.  Here are the three most prevalent green home titles you are most likely to see in our Bay Area neighborhoods:  (more…)

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Before you bought your home or rented an apartment, did you consider how green is your community?  Chances are you haven’t.  Most people don’t.  Not only majority of folks have no clue as to what a “sustainable” community really is but for years, there has not been much need for it.  Today, however, we’re much more aware of our carbon paw prints, wasteful lifestyles and the ever growing need to just simply connect with people around us.  Fact is, sustainability of the community is becoming a huge factor when choosing a place to plant our roots for the future. 

So what is a sustainable community?  After looking at many definitions, perhaps the UK Sustainable Communities Plan defines it best: “Sustainable communities are places where people want to live and work, now and in the future. They meet the diverse needs of existing and future residents, are sensitive to their environment, and contribute to a high quality of life. They are safe and inclusive, well planned, and offer equality of opportunity and good services for all.”  Ahhh… the English, they do get some things right, don’t they?  

So ideally, a true gage of sustainability is where the environment prospers along with the people who are living in it.  In order words, the housing developments must be incorporated in the natural environment already present on the ground and not the other way around which was much too common years ago.  

Such an idealistic concept as community living in harmony with the environment and local ecosystems may sound far fetched but its not.  In fact, one such example in Bay Area is (more…)

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Whether one takes global warming seriously or not, one truth stands tall for any home buyer – energy efficiency, resource conservation and healthy indoor air is becoming a must.  But with the economy still unraveling and the cloud of uncertainty hanging over our heads, a question looms… Can green homes gain traction in the real estate market?

As you may be aware, our real estate market in the entire Santa Clara County has been quite unpredictable.  It went from four months of inventory into less than one month of inventory in one year and no one really knows what the future holds.  Even some of the biggest market experts have been embarrassed and increasingly keep their Nostradamus like market predictions to themselves. 

At the same time, for the past few years, we may have noticed a quiet revolution taking place in our hearts…  Not only we are craving to live happier, healthier and more empowered lives, we are seeking friends and environments that will support that earning.  Also, with raising energy costs and ever growing health problems, many of us are looking for answers right where we sleep – our homes. 

So what has kept more people from seeking out these eco and health friendly homes?  Mainly, (more…)

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So you’ve heard the benefits of CFLs.  When it comes to energy savings, CFLs or Compact Fluorescent Lamps simply blow the regular incandescent light bulbs out of the water.  According to the Energy Savers Website, CFLs last 10 times longer and can save up to $105 over the life of lamp use.  Now that alone should launch every eco and budget conscious home dweller to the store to stack up on these and start saving. 

 

 

 

 

 

 

 

Unfortunately though, too many still get stuck on that initial price tag.  A single CFL can cost up to 6 times more than a regular light bulb.  Ouch, a hefty price tag indeed.  Much too often we’ll shut down our common sense down in order to avoid that initial price pain.  The photo below was taken at a local Rite Aid Store.  Five buks for a light bulb!  Hang on though, I am about to tell you how to buy these for pennies on the dollar.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Now here’s a small secret with big savings.  If you go to any of the Asian stores, you may find a pleasant suprise.  Some stores sell the CFLs for (more…)

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You’ve seen it on TV, you’ve heard it on the radio, you’ve read it in the papers – PG&E wants you to conserve energy and save the planet.  They’ll even send you rather substantial rebates in the mail if you are willing to upgrade some systems in your home or purchase new appliances.  

Now all of this is enormously helpful and commendable but I couldn’t rid myself of that nagging question…  How does all this make financial sense for our friends at PG&E?    Never before had I seen in our capitalistic society a company encouraging its customer to consume less of its product.  Can you imagine McDonalds saying – “Eat less hamburgers!  There are no happy meals here… they will all make you fat!”  

So what’s going on with PG&E?  Is this truly enlightened business that wants to save the environment or does it all in some convoluted way actually make business sense?  I set out to find the answers at the last West Coast Green Show in San Francisco where I interviewed lovely Katie Romans, an Environmental Communications representative from PG&E.  (The video is about 3 minutes.) 

 

So now you know.  The answer is “Decoupling”  – a novel approach towards utility pricing that separates a utility’s ability to make money from the amount of electricity that it sells.  So while PG&S forest conservation and methane capture efforts appear genuine, it was nothing but a California Decoupling law, enacted in 1982, that effectively disincentivized PG&E to sell more energy for profit.  

No need to worry about them though; they have other ways to make the bank.  In fact, last year the utility filed for, and received shareholder earnings based upon energy savings they delivered to customers, and the program costs were already recovered in their rates.  Besides that, the utility company also benefits from increased customer satisfaction, a boost in its “environmental” image and gets a lot of community and political support.  

You have got to love the business model.  The company is required to sell less of its product and help its customers save money.  And in return, it makes more and appears as an environmental hero.  Not bad at all, is it?  Go PG&E, or to be more accurate – go California!

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