Confessions of an Overzealous Green Building Advocate
Do you ever find yourself so deeply entrenched in your beliefs that you miss a bigger picture? It’s safe to say we all do. Recently, I had a chance to speak with a lovely lady who had purchased a fantastically green home. The house had all the latest in green building like engineered lumber, sustainable materials, non-toxic finishes and many other bells and whistles. You can imagine that my eyes sparkled like a five year old’s at a sight of an ice-cream truck. Meeting her filled me with much excitement.
My first questions obviously were: “So how do you like it? Does it feel good to have a low carbon footprint? Don’t you just love your solar water heater?” I was expecting to hear something profound like: ”Wow, we love the fact how much less wood was used to construct this house, how much stronger it is because of engineered lumber, how low the heating bills were,” you know…, the standard stuff that we greenies get jazzed up about. But you know what her answer was? “It’s nice; we love the quality of the floors and are very comfortable here.”
My jaw dropped. “What?” uninvited but silent thoughts started creeping in, “She’s got to be kidding… this home should be like a Lincoln monument for green building and all she cares about is bamboo floors… For the sake of the planet, what’s wrong with her!?”
Needless to say, this was puzzling as hell but on the way back home it dawned on me (more…)




If going solar would cost you nothing would you consider it? A few weeks ago I attended a small Green Business Show in San Jose, where our local vendors had a chance to present their services to the community. These shows are always a great fun because green vendors pack a good punch of specialized knowledge. 

All the TV shows, all the magazines and all the advice from our environmentally conscious friends about green living can really make our heads spin. Is your floor off-gassing VOCs, do your cleaning supplies have endocrine disruptors, what’s the carbon footprint of your German Sheppard… Oh my goodness, some of this can sound like a brand new language!